The 16.52

The 16.52

@the16.52

Fashion
Birmingham, UK

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About

16.52 is a mother-daughter duo redefining modern style through a cross-generational lens. Combining G (16) and Cate (52), the pair bring two distinct perspectives into one cohesive, fashion-forward identity blending style with contemporary trends in a way that resonates across age groups.

Their content seamlessly bridges generations, offering a fresh take on fashion, lifestyle and self-expression that feels both relatable and aspirational. By championing individuality at every stage of life, 16.52 has built a highly engaged audience drawn to their authenticity, chemistry and distinctive point of view.

With a natural ability to connect with both younger and older demographics, 16.52 are uniquely positioned for brands looking to reach a broader, style-conscious audience through storytelling that feels genuine, inclusive and impactful.

Brand partners

  • Aston Villa
  • Bullring
  • Umberto Giannini
  • NIVEA
  • Disney +
  • ASOS

Audience and reach

TikTok @the16.52. Last 30 days, updated 12 Nov 2026.

190.3kFollowers
9.8%Engagement
337.8kEngagements
4.2MTotal impressions
96.9kTotal engagements
108.6kAvg views
8.5kAvg likes
66Avg comments
8.18%Completion rate
101.3kProfile views

Gender

Women 85%Men 15%

Age

18-24
48.4%
25-34
36.5%
35-44
8.4%
45-54
5%
55+
1.7%

Top countries

  1. United Kingdom42.9%
  2. Others26%
  3. United States14.3%
  4. South Africa4.7%
  5. Australia3.1%
  6. Germany2.9%

Recent posts

Work with The 16.52

Emma Brooks at Sharp Talent Management looks after The 16.52’s partnerships. Tell us about your campaign and we’ll come back to you quickly.

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